The key to any successful marketing campaign that focuses on "digital people who are native to the digital age," Stevenson says, is to create content that can be shared. By doing this your content will market itself. "We're about a week away from launching and now we must make sure that everyone is aware of it," he said. "And what do you do to do this? You create something worthy of sharing and allow your followers to become brand ambassadors. They're a bigger bullhorn than anything else you can put on TV, or even any amount of money you can spend on something on TV."

A brand new Xbox One bundle will go for sale later this month, and it will include a brand new game with no additional cost. The bundle includes one white Xbox One model that doesn't come with Kinect as well as a copy of the upcoming Madden version, Mut 24 coins, at a price of $400.

The bonus you receive by purchasing this bundle, in it's form of download coupon for three packs of premium content in Madden's Ultimate Team mode. In exchange, you don't get a physical copy the game, but you get the code for downloading it as a digital copy.

The bundle will be available on the 26th of August, the same day that an individual version of Madden 24 that puts the accent on defence. If you're interested in both the game as well as the system, this bundle is an affordable option to purchase the two, which could cost around $460. It's not the first occasion Microsoft has provided the Xbox One bundle with a game that is priced at the same amount as the console itself. For instance, Titanfall was free in a bundle that was released in March. Likewise, a Forza 5 system bundle with the game for free game is available in select stores.

Seattle Seahawks player Richard Sherman tweeted about the bundle before Microsoft's announcement. He also shared the photo on the right that shows Sherman's Madden 24 cover photo. Because he's obscured his Xbox One name and is hanging from the side of the package, it appears like the artwork is temporary and the box you'll find in retail stores looks like it won't feature Sherman in it other than the image of the cover of the game in the corner to the right.

If you do not have the $400 to spare in the month of April, Sherman will be giving some of these bundles away via social media. To be eligible you can win, you must follow Sherman through Facebook, Twitter, and/or Instagram.

The cheapest Madden 24 coins bundle could have a different name than the other bundle Microsoft launches this year. A Sunset Overdrive bundle that includes the white version that is yet to be released the system was just listed on an French store's site. Microsoft hasn't yet commented about the listings, which means we do not know when the bundle will be released, or what price it'll cost if it's genuine.